A well-run Google Business Profile generates more local leads than most paid ads — and it's completely free.
Complete every field
Fill out every section Google offers: hours, services, products, attributes, service area, and opening dates. Completeness is a ranking signal.
Post regularly
GBP posts expire, so Google rewards fresh activity. Post weekly — specials, events, new products. It signals an active business.
Reviews are the engine
Ask systematically. Reply to every review. Mention your service and location. Reviews drive both rankings and click-through.
Photos matter
Businesses with 100+ photos get significantly more direction requests and calls. Show your space, your team, your work.
Track the data
GBP Insights tells you exactly how people found you and what they did next. It's a free conversion report — use it.